Technology

6 different types of social media users

Like SEO, social media promotion is also an integral part of a business website. In fact, major search engines like Google make sure to count social signals when ranking a business website on SERPs (search engine results pages). However, we must understand that more than 85% of active users of social networks do not share information to promote websites in a conscious way. They share information because they find it interesting and they want their friends and followers to be interested in them too.

Therefore, it is important to know what motivates people to share information online. Therefore, The New York Times Customer Insight Group set out to conduct a study to find out the results. This study, called ‘The psychology of sharing‘discovered, among other things, that there are 6 different types of social media users in this world.

Do you want to know these different types? Here is the list:

No.1: The altruist

‘The Altruist’ is thoughtful, trustworthy, and helpful. He cares deeply about his friends and followers, and has no trouble staying in touch with them. Connection and empathy motivate you. Usually, you pass on valuable information via email or Facebook. The altruist is someone who helps a sick family member by sharing a cure-related post or emailing a job post to an unemployed colleague.

No. 2: The professional

‘The Careerist’ is the perfect example of the modern web user. He knows that social media is an all-powerful tool with immense potential, and he’s smart enough to use it to great effect. He primarily relies on networking sites like LinkedIn to build professional relationships and grow his reach. Most of the professionals are freelancers as they find their suitable job on the internet.

No.3: the connector

‘The Connector’ is a laid-back and creative person. Be patient and wait for the perfect opportunities. You use online offers and discounts more than any other participant. Not only do you take advantage of these freebies, but you also share the posts so your friends and followers can use them.

No.4: The Maverick

‘The Hipster’ is the popular, tech-savvy and cutting edge young man. He doesn’t like sending emails or using professional networking sites like LinkedIn. He relies on fast communication methods and therefore prefers to share things on networking sites like Skype and Twitter.

No. 5: The Boomerang

‘The Boomerang’ uses all the social networks available to him to get reactions and validation. You like to post thought-provoking questions and comments so you can empower yourself with the information. Furthermore, he also loves to engage other users and empower them with useful information.

No. 6: The selective

‘The Selective’ is a careful and thoughtful person, who prefers to send private emails and messages to public sharing. He is extremely smart and intelligent and he realizes that everything that is published on the Internet is permanent. He’s also picky about his friends and interacts with only a handful of them.

This is the list of 6 different types of social media users. So which of them are you?

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