How much does satellite radio advertising cost?
Space of the last frontier…
It is also a land loaded with floating metal objects that rotate the planet and send signals to our devices. One of these floating metallic objects is a satellite designed to send radio programming to our receivers. In the United States, the only brand on the market is Sirius XM satellite radio.
Satellite radio is filled with hundreds of stations with programming ranging from hits to obscure music; Talk programming from conservative viewpoints to home design tips with Howard Stern. Essentially it is a medium that offers something for everyone. This is one of the reasons why it is becoming a very popular choice for satellite radio advertising.
A common misconception about the medium is that it is “commercial-free.” While the music stations remain free of any satellite radio advertising, the talk stations do not. They have several commercial breaks per hour, just like any talk show on AM or FM radio would. Programs that offer advertising options are quite diverse and offer advertisers a way to micro-target an audience with a specific interest.
How much does satellite radio advertising cost? The answer to that question will vary depending on the station you want to advertise on. Some of the more niche formats with smaller audiences can run as high as fifty dollars per commercial, while major stations like Howard Stern can cost hundreds of dollars per broadcast because the reach of a station like this is so much larger.
Satellite radio offers small and medium-sized businesses that don’t have a big budget the opportunity to reach a national audience.
This is something new, because the price to reach a national audience on national television or on a syndicated radio show can be prohibitive for most small and medium-sized businesses. With a starting budget of around 5k, almost any business can get their message out to the nation through satellite radio advertising. The message can also be targeted to a very specific group of people depending on what the radio commercial is tuning into. Programming targets range from pet lovers to cigar enthusiasts to new moms and everything in between.
What was once a work of science fiction is now a medium that puts another tool in the arsenal of small businesses when they want to send an effective message to the masses on a limited budget.