Real Estate

Why location is no longer important to real estate investors

Forget location, successful real estate investing today is about presentation, presentation, presentation.

Real estate investors looking for advice or offers are constantly being told that it’s all about ‘location, location, location’. This may have been true years ago (before the internet) and may have some relevance when deciding how much to pay for a property, but it is certainly not as important as it used to be.

Just look at the flood of Canadian investors taking over foreclosures in one of the worst markets in the country: Phoenix, AZ. This is nothing new and is why the bubble grew so fast when investors bought properties thousands of miles away, unseen, and some lenders even lent millions on properties that never existed.

To earn a real estate investment today, you need to recognize the importance of marketing. Great marketing has always outpaced great products in every industry. This does not mean that you should not have a good product and conduct your investment business with the highest ethics, but it does mean that you must exercise attractive marketing and invest in the right strategies. This is especially true for those who use flash funds to finance exchange houses.

Today’s new generation of home buffs who use transactional funds to convert properties in a flash for big profits depend on buyers who are ready to move in quickly. For buyers to make a decision and fund to buy their flips in such short periods of time, an immense amount of credibility and trust is required.

Fortunately, this is not that difficult to create with the help of the internet, as well as impressive presentations that can be emailed, posted as videos on the web, or streamed via iPads. However, it requires a commitment to making your marketing top-notch. Blogs, websites and presentations need to be visually appealing and verbally impressive through your text to capture interest and give buyers a high level of confidence in your service and in their homes.

Make sure you are constantly reinvesting in your marketing by building your social media, adding fresh content to blogs, increasing your search engine rankings, creating authority through press releases, articles, and interviews, as well as perhaps offering your own brand of real estate. education.

The better you present your real estate business and houses, the faster they will sell, the more they will sell, and the more houses you can sell each month.

Leave a Reply

Your email address will not be published. Required fields are marked *