Social Marketing 2.0: a revolutionary marketing concept in the 21st century
Social media marketing, or more particularly, marketing that leverages Web 2.0 technologies, seems to be the order of the day in marketing parlance. Social Marketing 2.0, as this strategy is concisely called, involves marketing through social networking sites like Twitter, Facebook, YouTube, etc. Social Marketing 2.0 takes advantage of the social impact of the web and activates participatory marketing at […]
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