Marketing Planning – Don’t Do SWOT
SWOT (Strengths, Weaknesses, Opportunities, Threats) is a popular framework for developing a marketing strategy. A Google search for “SWOT” and “planning” returned nearly 93,000 results (August 2004), most of which praise the use of SWOTs. Some students have said that it is the most important thing they learned at the Wharton School. Although SWOT is promoted as a useful technique […]
Recent Comments