7 benefits of a press release for all companies

For companies of all sizes and industries, press releases deliver exceptional results, which means they can work like a magic wand to grow your online presence and increase exposure. This brings us to the next question: what should you expect from a top-tier press release writing service provider?

It can be a crucial marketing element for a company due to the possibilities of free media coverage. The press release is a key weapon in the fight to get your brand noticed by a large number of audiences. When you exploit them to the fullest, you can count on these 7 benefits:

1. All businesses can benefit from press release distribution services. No matter how small or large your company is, and no matter what industry you are in, you can benefit from this distribution. Although you may not have that “Oprah story,” you surely have stories that can help you get coverage online. You certainly won’t get that publicity unless you light up your story.

2. It is easy on the pocket. Most companies write their own PR. The only cost of hiring a press release writing and distribution service is getting the story into the right hands of key members of the media. But even this is cheap, and when compared to other advertising, especially paid advertising; it is almost always the most affordable option.

3. Enhance the visibility and online presence of your company. This is especially vital for small businesses, but even large companies must fight for user mindsets. By following a long-term PR distribution strategy, you let customers know who you are, what you do, and how you can help them.

4. It can help you establish yourself as an industry expert. Why is it essential to be seen as an expert? First, experience helps you earn customer trust. Once they found you trustworthy, they are more likely to use your products/services. Also, being an expert is beneficial for media relations.

5. Use your news to acquire more customers. With today’s online public relations, the media is no longer the only audience you write for. More than 80 million people read news online daily. Most of them are your customers. Therefore, you need to consider your buyers when writing your PR. But remember not to make it an ad.

6. Investors also keep up with the latest news. They show that the progress and successes of your company can be influential tools to attract investors.

7. It can provide global reach. Depending on the service offered and your target audience, you can increase your online reach and exposure around the world.

How should you select a press release distribution service?

So, after learning about the benefits of effective PR copywriting, you’re probably wondering how you can choose the most suitable and reliable syndication service provider for this type of content. In this case, it is recommended to select the one that is fully compatible with your objectives, needs and budget.

With numerous free and paid alternatives available to you, it’s very important to filter your choice based on the exposure/traffic opportunities and SEO benefits they offer. Also, you may want to go with a service provider with a high level of authority and credibility.