Evaluate the effectiveness of your website

Your website has many different jobs to do on your behalf. It is important that it is the best representation of your business and your brand. If you don’t represent your business in a way that’s conducive to helping you make more money, you’re not doing your job. So how do you know if your website is ready for the work you need it to do? Here are 10 questions that can help you understand the value of your website.

Social Media Optimization

1) Do you have a blog that you post on?

1 point – There is no Blog, but I will get one.

2 points – Yes, but I don’t post on it.

3 points – Yes, I post 2-3 times a month.

4 points – Yes, I post 3 times a week.

5 points – Yes, I post almost daily.

2) Does the blog have links that allow readers to share the blog post with their friends on Twitter, FaceBook, LinkedIn, and other social bookmarking sites?

1 point: I don’t have a blog, but I’ll make sure I can do this when I do.

2 points – I don’t know, but I’ll find out.

3 points – He has one for one of those sites you mentioned.

4 points – Yes, for a couple of those sites mentioned.

5 Points – Yes, I have a bar that allows readers to share the blog post with multiple websites.

3) Do you have a forum?

1 point – No

2 points – Yes, but no one uses it.

3 points – Yes, it is not very busy.

4 points – Yes, it’s mostly people I know who post on it.

5 points – Yes, it is very busy and I had to hire someone to manage it.

Search engine optimization and interactivity

4) Do you have anything you give away for free on your website?

1 point – No

2 points – Yes, a short report that people can download for free.

3 points – Yes, a discount coupon code for my product or service.

4 points – Yes, free software to help my clients.

5 points – Yes, coupons, software, reports, all kinds of things to help my customers.

5) Can your visitors interact on your website by entering information, clicking buttons, and viewing the results of some kind of calculation or information from other websites?

1 point – No

2 points – They can go to different pages of my website.

3 points – You can comment on my blog.

4 points – You can interact in my forum

5 Points – Yes, I have a custom feature on my website that you can’t find anywhere else.

Content is king/search engine optimization

6) How many pages does your website have? (including blog pages, event pages, forum pages)

1 point – 5-10 pages

2 points – 10 – 20 pages

3 points – 20 – 30 pages

4 points – 30 – 40 pages

5 points – Too many to count

7) Does your website have pages focused on specific topics in your industry targeting keywords in your industry?

1 point – I don’t know.

2 points – No, but I plan to get them.

2 points – Yes, I have pages about the products and services I offer.

3 points – Yes, I have pages on my topics.

4 points – Yes, I have a blog with topics specific to my industry

Capture client

8) Do you have an email newsletter that people can sign up for with their email address?

1 point – No, but I plan

2 points – Yes, but no one has subscribed.

3 points: Yes, I have a few people, but I can’t seem to create a larger list.

4 points – Yes, it is building slowly.

5 points – Yes, I have a great list of subscribers.

9) Does your website have a registration form so people can sign up for further access to content?

1 point – No, but maybe it should.

2 points – Yes, but nobody has registered.

3 points – Yes, my friends and family have signed up.

4 points – Yes, friends, family and colleagues have registered.

5 points – Yes, I have a creation list of registered users.

10) Does your website offer a free article or information that visitors want or need?

1 point – No, but I am considering it.

2 points – Yes, but nobody seems to come looking for it.

3 points – Yes, they come looking for him but I don’t know who they are.

4 points – Yes, some people come and sign up, but I feel like it’s not good for my business.

5 points – Yes, many people come, register and receive the article for free. I can follow up and develop new beneficial contacts with them.

Rate your website

40 – 50 points Great, you’re on your way. Keep up the great work you are doing!

30 – 40 points You are doing well. There are a few things that will help your website keep people coming back and staying. Once they start doing that, you’ll start to see better returns.

20 – 30 points Your website lacks some features that could make it a website that attracts users with whom you can interact and eventually sell your products and services. Make sure your website is a place people want to visit for information or to get something they really want.

20 and under Your website is basically a small brochure site that isn’t doing much for you at the moment. Careful evaluation of your target market and implementation of new features and marketing plans could help your business. Start by including a blog on your website and write blog posts that are relevant to your particular target market.