Digital Marketing

How to make a website SEO friendly

A systematic approach is required to design an SEO-perfect website. There are a few important points from an SEO perspective that need to be considered before designing an SEO friendly website.

keyword research

Effective keyword research should be done before designing a search engine friendly website. There are various keyword research tools available. However, Word Tracker is a popular keyword research tool that is capable of finding relevant databases that can catch the attention of website visitors.

Strategic placement of keywords.

The placement of the keywords that have been researched is considered to be much more difficult and complex compared to the effort put into finding the precise keywords through research.

  • Try to place the keywords in the URL and include hyphens between them if multiple keywords need to be included in the URL.
  • Headings at the top of the page, as well as at the bottom of the page, should be in bold so that they register well with search engines.
  • The anchor text to describe the links, the domain name and title and meta tags should also be embedded with the keywords.
  • Make sure the website content is based on a theme which should include the keywords.
  • Put the keywords as close as possible at the same time, making sure that the sentences are easily understood.
  • Maintain a good keyword density throughout the article content.

Place Meta and Title tags

The meta keyword, meta description and title tags still play an important role in determining the web page ranking of your website in search engines. Title tags should be placed at the top of each web page. Meta descriptions must also be precise.

The content must be updated periodically.

The content should be updated regularly for better visibility among site visitors who visit the keyword-related articles in search engines.

Improve the length of the blog post.

The word count of the content is extremely important to make the website more SEO friendly. It is desirable to include content of at least 250 words on each of the web pages to achieve better search engine ranking.

use fewer images

More attention should be paid to the size and placement of images within the website. Aside from the specific company or brand logo or symbol, texts should be kept away from images.

Frames should be avoided.

Frames can be useful for reducing website download times by breaking a page into multiple chunks. However, preventing search engines from searching web pages, as well as difficulties in navigation, are some of the drawbacks of using frames.

Building backlinks

Most search engines rank websites based on link popularity. Backlinks are links that point to your website.

  • Valuable inbound links can be generated by listing your websites on relevant portals and directories.
  • Helpful and informative links are always favorable for search engine rankings.

conclusion

The tips mentioned above should be kept in mind before designing a website for SEO.

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