Digital Marketing

How To Use Online Video Marketing Tactics To Skyrocket Your Sales

Online video marketing tactics need to be effective for businesses to spend billions on video ads. In May of this year, more than 180 million Internet users in the US viewed a record 10 billion video ads, according to a press release from comScore, Inc., the leading source of digital business analytics information through its comScore Video Metrix service.

If you own a business, are your online video marketing ads among the 10 billion viewed by 52 percent of the US population in May? Online ad display statistics are too big to ignore. Studies show that video advertising is a very effective marketing tactic for building brand awareness.

Using Video in Online Marketing

Online advertising is sharing information about your products or services to your target customers online. In order for your audience to really understand what you are trying to impart, there are stages in sharing information that usually start with the launch of your products or services. In these different stages of online advertising, videos are the most effective tool to have a better communication with your target audience.

1. Product or Service Launch – Introduce your service or product using an informative video that shows what the product looks like or how the service works. There is a lot of information that a video can share much better than mother words.

2. Product Testimonial Videos – No advertisement is more credible than a product testimonial from your existing customers.

3. Staff Video – Showcase the competence of your staff in a video with a real employee explaining the service you offer or a procedure.

4. Benefits of your product or service: Sometimes ads don’t have to say much. Let the video show the benefits customers can enjoy when using the products or services you offer.

5. Video in Emails – According to market research, emails with embedded videos have double or triple the click-through rates of simple emails.

6. Promotional offers, contests: These events usually have a limited duration. You will need an exciting and colorful video to spread the word about promotional offers or contests in the shortest possible time.

There are many other ways to promote your company, products or services. However, they can only be consistently effective if done with a well-planned marketing strategy.

Video Marketing Strategies

Marketing strategies determine the success or failure of your online advertising. It is important to carefully consider the following:

1. Content: What does the video need to contain for the audience to see it to the end?

2. Sharing platforms: Although YouTube is very popular, there are other sites to consider such as: Hulu, BrightRoll Video Network, and more.

3. Keywords – The right keywords are needed to rank high and ensure visibility on video sharing sites.

4. Promotion – This is necessary to maximize the exposure of your video.

Most user generated clips are produced and uploaded without any video marketing strategy. Luckily, some of them grab the attention of viewers to generate millions of views. However, for companies, it is imperative to have a well-planned video marketing strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *