Is Facebook marketing still profitable for real estate investors?

With Facebook shares still falling since its IPO, is marketing at the social giant still paying off for real estate investors?

In its second week since going public, the value of the world’s largest social network continued to fall, falling nearly 10% yesterday and being worth more than $35 billion in the last two weeks. The announcement of a new acquisition of Face.com by the social network for 100 million dollars may generate some marketing benefits from more detailed long-term data. However, the addition of facial recognition software could also pose a huge threat in terms of privacy and more privacy laws.

The blogosphere has also been abuzz with debates about how long Facebook will remain intact, retain its dominance, and be a profitable marketing channel.

Big news was made when GM withdrew its $10 million Facebook ad budget just before the initial public offering. Although we also know that the automaker is still spending tens of millions on its Facebook pages and managing its profiles. So what does all this mean for real estate investors?

The truth is, while PPC and social advertising may not be perfect for every industry, they are highly effective and extremely profitable for real estate investment when done right. Of course, social networks are now also an important and fundamental factor for SEO. No matter what other tactics real estate investors use, if they’re not using Facebook heavily, their chances of getting to and staying at the top of search engines are slim.

So for now, investors who are moving house and trying to generate more leads and build better brands, Facebook marketing is an absolute must. However, this doesn’t mean that just having a presence will bring a tsunami of leads for buyers and sellers, nor will it keep you ranked first on Google and Bing. Winning business through social media means having a quality presence that is visually appealing, managed daily with lots of posts and conversations, and with all the tools to maximize lead capture. Not sure what a great presence should look like? It may be wise for investors to check how much others are doing with their pages. Some are turning their Facebook profiles into entire websites.

Facebook may exist forever or it could be crushed by lawsuits within a year. For real estate investors to maximize ROI and revenue while minimizing the threat of any disruption to revenue or leads, having a diverse marketing mix is ​​essential. This means using multiple social networks, developing mobile campaigns, staying on top of trends, not keeping all your eggs in one basket, and perhaps engaging in offline marketing as well while keeping a reserve to take advantage of emerging marketing trends.