On-Page SEO Tips and Tricks for Higher Rankings
Search engine optimization is an important part of any website. I’d like to share with you some on-page SEO tips and tricks to help you improve your website’s visibility and performance in search engines.
Search engine optimization on your website includes a wide variety of tasks and can be divided into two different parts. The first is on-page SEO and the second is off-page SEO. I’m focusing on page SEO here, as page SEO is the first part of your search engine optimization strategy that needs to be addressed. The on-page SEO tips and tricks that I am sharing with you today include a variety of goals and tasks that you can use to better optimize your website and increase your website’s search engine rankings.
Google has made quite a few updates to its tracking algorithm over the past few years. This is why it is so important to always make sure that your website and all its web pages are compliant with the latest updates like Hummingbird, Panda and Penguin. The on-page SEO tips and tricks that I am sharing here will help you stay away from an update attack and help keep your ranking stable.
1. Optimize your website speed
The first thing to do when doing on-page SEO on your website is to optimize your website speed. If your website takes too long to load, it will negatively affect your website’s search engine ranking.
Start by checking your current website speed and comparing your speed to the speed of your competitor’s website. The faster your website loads the better. If you find that your website takes longer to load than your competitor’s website, then you should do some optimization to speed up your website loading time.
If your website is a custom HTML or PHP based website, you should start with your CSS and JS files. Use a dash to minimize them. This can reduce its size, which in turn will make your website load faster. You also need to optimize the images on your website; try to compress them as much as possible without losing too much quality. Images are usually the largest part of a website and can affect a website’s loading time in a couple of seconds. Compressing your images will allow your website to load faster.
CMS-based websites like WordPress are also quite easy to speed up. Just install a cache plugin that will serve your website as static files. This will help you increase the speed of your website and reduce the loading time.
2. Include meta tags on your website.
Although meta tags are considered deprecated by some, it is still useful to use them on your web pages. The most important meta tag would be your website title tag – this is the text that appears at the top of the browser bar when your website is accessed.
You should also include keyword meta tags and a description on each of your web pages. This will give search engines an idea of the keywords you are targeting and allow Google and other search engines to display a relevant description of your website in search results.
3. Use tags on your web pages.
When creating a website, be it a custom website based on HTML or PHP, or powered by a CMS like WordPress, you should always make sure that you use the correct tags on your web pages.
By using the proper tags, search engines like Google will be able to index your pages more easily and your ranking can also increase. This is a great advantage for on-page SEO.
Start by using heading tags where appropriate. The heading tags include h1, which is the heading 1 tag. This tag is used for the main headings. From then on you have to use h2, h3, etc. in your subheading tags. This also helps you divide the content into different parts.
Images should also contain appropriate tags, such as title and alt. This will also allow search engines to index your images based on certain keywords.
4. Optimize your content with keywords
To rank in search engines, you must target keywords. Think of keywords as search phrases – terms that people enter in search engines to find results.
Before posting or writing any content for your website, start with keyword research. Decide on a topic, then search for relevant keywords and choose the keyword that best matches your content. Make sure the keyword doesn’t have too much competition and make sure there is a large enough search volume for the keyword you choose.
It’s also a good idea to choose long-tail keywords for some of your content pages.
You must include your target keyword on your pages. Include your target keyword in your page title, in the first header of your page, and also in your content. Include your target keyword in the first sentence / paragraph of your content, a couple of times in the body, and once or twice in the final paragraph / conclusion.
conclusion
While creating high authority backlinks for your website is an important part of search engine optimization, doing proper on-page SEO is just as important. Without proper on-page SEO, you won’t be able to reap the full benefits of search engine optimization. Take a moment and use these on-page SEO tips and tricks that I shared with you to check and make sure your website’s on-page SEO is relevant and effective.