Orange and yellow: warm colors

Yellow, orange, and red are the colors typically referred to as the “warm colors” of the spectrum. Orange is considered an energetic color that evokes enthusiasm and excitement. Yellow is considered cheerful, but when people are overexposed to yellow, the color tends to have the opposite effect, evoking frustration and anger. There is one thing these two colors are used for, it is to turn heads and attract attention.

BEWARE – IT’S ORANGE!!

The bright, cheery orange color evokes feelings of balanced aggression and bold, driven action. Every day when we drive, we are faced with hundreds of signs, all orange with black letters and symbols. These signs are made to grab your attention in a world of very short attention spans.

Over time, we have psychologically trained ourselves to see the color orange as an attention getter. Often used on a ‘call to action’ website. Even today, big internet companies like Amazon and PayPal use orange on their buy buttons. Look around the websites you normally visit to see how they now mostly use the color orange, not in the main color scheme, but as an accent color in a ‘look at me’ situation. Along with Buy Now buttons, orange is also commonly used on subscription forms and signup forms.

FOLLOW YELLOW TO GOLD!!

In the world of mosquito attention spans, yellow is everything orange is and more. If you look at our current culture, yellow is used in all security situations. I think this is most obvious in our school buses and construction and signaling vehicles. Like orange, yellow is used on road signs and Internet call-to-action buttons. It is the color that commands the most attention and is known as warm and cheerful, as long as you use it to highlight, accent or attract attention.

One of the funny things about yellow is that it is very tiring on the eyes, being exposed to a lot of yellow, such as on painted walls, causes eyestrain, which then leads to feelings of frustration. Studies have shown that babies left in a yellow room are more likely to cry than babies in a non-yellow room. Similarly, people in a yellow room are more likely to lose their temper than people in rooms of other colors.

So my advice to all my designer friends is unless your color scheme is yellow and orange or your logo is yellow and orange, use these warm colors sparingly in your designs as accents, highlights and in your calling. to action. Always keep in mind that anywhere you wear these two colors is likely to be where attention will initially be drawn. So consider adding yellow or orange to your call to action for a quick and easy way to increase your conversion rates.