Successful Web Design Companies Part 1

Creating a quote for a job is a difficult task if you are part of or manage a web design company. Putting a price on your skills can be tricky. You don’t want to charge too much, but you want the work to be worth it. You need to consider everything from how much you’ll need to outsource to what the job requirements are. Meanwhile, the only thing the person you work for cares about is how much the project is going to cost. One of the easiest ways to handle this is to break it down into who does what work at your web design company.

The first category of jobs has to do with the creative process involved in creating a website. This could include graphic designers, copywriters or flash developers. Many people who use the services of a website design company may even wonder if this type of work is necessary. They see free hosting and templates everywhere, so why do they need you? Here’s a look at what the creative people on your team need to know.

• Photoshop. Photoshop and other programs like it are important, but they are also complicated, and it can take a long time before someone can truly consider themselves an expert on the subject. However, if you understand it, you can design logos, buttons, and other artwork for the website.

• Web languages. Speaking of complicated, browsers have to be told what to do at any given time and the only way to do that is to understand the language the browser is speaking. The most popular are HTML and JavaScript, but CSS, PHP, ColdFusion, and others may also be required. Even free templates may need a bit of html before they will work properly and your client probably doesn’t know it.

• Marketing. SEO is all you need to know here. Most customers are not aware of it or how it works.
• Usability. If a website is not usable by customers, it may not even exist.
• Good content. A website has to have content and preferably good content. Someone has to create it; it does not come with a free web template.

The next category has to do with software development, website development, and programming. What do you need to know about developing a good website design company?

• Good websites have features that allow customers to interact. Shopping carts and feedback forums are just a few. A good programmer can provide them. A template cannot. This could also involve front-end design knowledge.

• Developers also need to know how Google or other search engines will interact with what they do.

• Also, a good programmer will know how and will test how those features work. He or she will also analyze the results.