Digital Marketing

Choice of colors for your participation page

A VERY overlooked aspect when designing a subscription page (or even a sales page) is how color will affect your subscription rates. You must choose the colors for your background, graphics, arrows, bullets, button, and subscribe box to achieve the result you want. Keep in mind that colors have different meanings in different cultures.

• Blue: wearing navy blue with gold is the best combination when targeting men and the second best when targeting women. Blue is a men’s favorite color, so you may want to use blue if your target audience is men.

• Pink: pink is associated with femininity, sensuality and romance. Wear pink if you are promoting to women, especially if the product you are promoting is associated with romance or sensuality.

• Green – Green is associated with health, so use green if you are promoting a health-related product. Dark green is associated with wealth. Wear dark green if you are promoting a profitable product. Blue greens are the most accepted color group for both genders.

• Purple: Since approximately three-quarters of pre-teens prefer purple to any other color, use bright purple when your product is directed at children.

• Black: black is associated with authority, reliability and elegance. Use black if your product is associated with any of these.

• Red: Use red to attract attention, as this color creates feelings of excitement or intensity. It works better as an accent color than a background.

• Turquoise: Turquoise is associated with emotional healing. Light turquoise is considered feminine. Turquoise is popular with both men and women.

• Yellow – Yellow can increase irritability, so it should only be used as an accent.
Since yellow is the color that attracts the most attention, use this color to highlight important points. Men associate yellow as unreliable, so don’t wear yellow if you are trying to sell an expensive item to men.

• Gold – Gold is associated with wealth, male power, happiness, wisdom, and achievement. Wearing gold with navy blue is the best combination when targeting men and the second best when targeting women.

• Orange: Orange is the color most associated with appetite, so it would be a good color choice if you promote food products, cookbooks, etc. Orange is associated with being inexpensive, so using orange can make your product appear more affordable. However, orange is one of America’s least favorite colors.

• Brown – Brown is associated with comfort, safety, reliability, and credibility. Light brown conveys authenticity.

• Gray: gray improves the psychological response of other colors. Dark gray would be a good color for any text if you don’t want to use black.

• Silver: Silver is associated with high technology, elegant aging, communication, and wealth. Wear silver with gold and white to promote a sense of control and power.

The age of your audience affects the colors you should use. In general, children prefer bright colors, while adults prefer more subdued colors.

The gender of your audience also plays a role in your color selection. Men prefer cooler colors, while women prefer warmer ones. Red, orange, and yellow are exciting (warm) colors, while purple, blue, and green are calming (cool) colors.

Also keep in mind when choosing colors that some men, as well as a small percentage of women, have some type of color deficiency and cannot see certain colors. Red-green color blindness is the most common form, followed by blue-yellow color blindness and total color blindness. Red-green color blindness affects up to 8% of men and 0.5% of women of Northern European descent. The ability to see color also decreases in old age.

Working class visitors to your subscription page will prefer named colors like red, blue, purple, green, etc. while more educated visitors will prefer darker colors such as mauve, taupe, salmon, purple, etc.

As you can see, the colors you choose will depend on the audience you want to target. Before choosing a color scheme, spend some time thinking about who you will be targeting. Remember, no matter how much you like a color scheme, your goal is to get a specific response from your target audience.

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