How to use Google AdWords for business development
AdWords was first launched on August 23, 2000 as an online advertising platform under the Google flagship developed by Bill Gross. Salar Kamangar was responsible for the creation and development of the AdWords concept. He was the first commercial employee at Google and oversees the creation of the AdWords product.
Google AdWords is an online tool developed by Google by which you can promote various services and products in the online market to attract more crowds to your domain. It helps providers of products and services to answer the question “do you know what the consumer is looking for?” The search provided as a result is detailed, as it also tells us about the average number of searches for a particular requirement over a considerable time.
Google AdWords is widely used by digital marketers to rank websites by finding keywords for a certain project. It also suggests more alternative keywords for better page layout. The suggestions provided by the app are also accommodated with the number of times they are searched for, as well as letting you know the time period they have been considered.
Google AdWords is also a paid source of advertising. AdWords has become Google’s largest source of revenue, contributing to Google’s total advertising revenue in 2017. AdWords offers services under a pay-per-click (PPC) pricing model. Many business owners enable this service whereby they pay Google for each click consumers make to reach their website through the Google search engine.
The AdWords program includes local, national and international distribution. These ads are presented by Google in text, image and video format.
Google AdWords is now the leading establishment for online advertising and provides a foundation for students to help them understand the concept of the digital marketplace.
It has been the basis of digital marketing, since it helps in the search for keywords. You can sign in with Gmail ID as everything is under the Google flagship.
FACT: NEARLY 80% OF GOOGLE’S REVENUE IS GENERATED BY GOOGLE ADWORDS (LATER RENAMELED GOOGLE ADS) ADS.
Google Ads Features
1. Google earns 33% of all online ad revenue (38.6bn out of 117.6bn)
2. The average click-through rate for a Google ad is 3.16%
3. An ad in the first search position has an average click-through rate of more than 7%
4. Number of businesses advertising on the Google Search Network: more than 1.2 million
5. Number of sites that are part of the Google Ad Display Network: more than 1 million
6. YouTube (part of the Google Ads Display Network) has a monthly audience equivalent to about 10 Super Bowl audiences
7. An ad on the YouTube home page costs, on average, $400,000
8. There are at least 300,000 mobile apps currently serving Google mobile ads.
9. Mobile phone listings work: 70% of mobile searchers call a business directly from Google Search
10. 33% of all Google search clicks are generated through mobile devices
11. PPC ad spend increased 12% year-over-year in Q4 2013
12. Google AdWords click-through rates increased 25% in Q4 2013 compared to Q4 2012
13. Between December 2012 and December 2013, there was a 27% increase in total AdWords spend
14. In 2014, 72% of Google AdWords marketers plan to increase their PPC budgets
15. Online marketing, including PPC ads, is 54% successful at generating leads
16. Local TV advertising (on the other hand), has a 1% success rate in generating leads.
17. Businesses earn an average of $2 in revenue for every $1 they spend on AdWords.
18. If there is no column to the right, 45.5% of people cannot tell the difference between organic and paid search results.
19. “Sure” is the most expensive AdWords keyword. It costs, on average, $54.91 per click
20. The Google Display Network serves 180 billion impressions (views) each month, which equates to about 6 billion per day