How to Build a List Using LinkedIn
The number of professionals using LinkedIn is growing by the minute. This portal is ideal for any business owner who wants to build new relationships, promote their business, and most importantly, meet new contacts. It is definitely a great addition to the marketing strategies you are currently using as it has over 25 million users from all over the world.
Like other portals and social networking sites, joining LinkedIn is relatively easy, but to make it work in your favor, you need to spend enough time, put in more effort, and apply strategies that are being used by successful people.
In this article, I want to help you use this portal to build and improve your email marketing list. This is what you need to do:
1. The first step is to create an attention-grabbing profile. Before you even think about connecting with other people, focus first on creating an engaging profile that will help you attract the right audience. Although you can copy and paste your old resume, I encourage you to take the time and be creative for amazing results. It is important that your profile page reflects your career ambitions, passions and interests. You’d like to include information that your potential customers can relate to. Start by introducing yourself. On LinkedIn, you’ll be prompted for a short title below your name. This is something that should help you tell people who you really are. It’s only 4-5 words, so be creative. If you are considered an authority on internet marketing, for example, a simple “internet marketing expert” would.
The next step is to indicate the great things you have done. If you were able to help hundreds and thousands of people make money online, for example, be sure to mention it. Mention all the things that your prospects would find interesting and that would help convince them to sign up for your email marketing list.
2. The next step is to connect with your potential customers. Right after you create your profile, you can go ahead and search for people who might be interested in the products and services you sell. These are the ones you want to target to make sure your list is high quality. Remember, every time you connect with a person, you will be able to access that person’s network and have the opportunity to invite more people. This can definitely help you grow your list in no time.
3. Be active. While you’re connected, you’ll have access to open questions asked by people in your extended network. Take the time to provide the correct answers. Your goal here is to make sure people pay attention and establish your expertise in your niche. If you can convince them that you’re an authority in your field, chances are they’ll sign up for your list in no time, especially if you promise that doing so will send them free newsletters every week.