Definition and meaning of video marketing

Definition: Video Marketing refers to the promotional strategy deployed by companies to promote products and services through the use of short, attractive and educational videos. The main purpose of preparing such videos is to induce or spread the knowledge of prospective customers about an organization and its products. An entrepreneur can attract a potential customer to buy the product by […]

Top 4 Digital Marketing Strategies for Brand Promotion

With the increasing development of technology, there are various options available by which an individual or organization can explore the local surroundings. There is a need for digital presence in the cutthroat competition to maintain credibility and authenticity. Advertising on social networks implies the interdisciplinary and cross-functional perceptions that make use of social networks for the achievement of organizational objectives […]

Securing a small business loan

Insufficient funding is one of the main reasons why 80% of businesses fail within the first year and a half. As a business owner, not only do you have to cover all operating expenses, but the time and effort required to succeed means that you will almost certainly have to say goodbye to your day job and regular paychecks. Unless […]

What Are the 5 Concepts of Digital Innovations Marketing?

Concepts of Digital Innovations Marketing The five Ds of digital marketing include digital devices, digital platforms, digital media, digital data and digital technology. They are the foundation of digital marketing strategies and promote effective engagement between businesses and their target audiences. In the digital era, brands can communicate with their audiences through various smart media including laptops, computers, cell phones […]

Speed ​​reading course benefits

Whether you are a professional or a student, reading is very important in any task you are doing and a speed reading course is essential to be able to read quickly without wasting time and understand what you read in the shortest possible time. Regardless of whether you are reading a textbook, research material, a report, or even a newspaper, […]

The importance of your personal image

First impressions are lasting! At least that’s what my mom always told me. I also heard this quite a bit during my first two years of college. But what does that really mean for a business professional? If I walked into a boardroom with top executives from a company to present a proposal to invest in my recruiting business and […]